Using Newsletter Magnets to Grow Your Business

In this presentation, Lucy will cover two different kinds of reader magnets and discuss how to use this bonus content to draw existing and new readers to sign up for your newsletter. The session will cover which elements go into creating a successful reader magnet, how to use exclusive bonus material to incent readers to sign up for your mailing list, and ways to use that mailing list to beef up your launch, increase your rank, and spur backlist sales. Learn how Lucy built a mailing list of over twenty-thousand readers organically in less than three years and used it to launch a recent release to the #1 spot in Amazon’s Contemporary Romance category.