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SUMMARY:Covers That Sell: The Psychology of Romance Book Covers
DESCRIPTION:Judging a book by its cover is an old cliche\, but there’s truth in it. Covers are often the first impression for your readers. In this webinar\, a former psychology teacher will explain principles of marketing psychology\, elaborate on the specific ins and outs of creating romance covers that attract reader attention\, and advise how to use cues like color\, font\, and imagery to lead readers to set reader expectations and get that purchase. \n\nAbout the Instructor\nMargaret Bates graduated Magna Cum Laude from Duke University with a B.A. in psychology and a minor in lemur biology. Additionally\, they were ABD while studying toward their Ph.D. in childhood development at The University of Alabama at Birmingham and hold a master’s degree in industrial/organizational psychology from the University of Baltimore. They have decades of experience in academic writing and editing. Also\, they have worked with creative writing students as well as undergraduate and graduate students at the University of Baltimore’s writing center as an on-staff writing tutor. \nCurrently\, they have returned to academia and are earning a master’s in professional writing from Towson University. Their research focus areas include both the ramifications of tropes in romance as well as how romance readers’ personal values drive their book-purchasing decisions. They also work with the Towson University Business Department as a writing tutor. \nPlatform: Zoom \nRegistration: Register here
URL:https://onlinewriterworkshops.com/event/covers-that-sell-the-psychology-of-romance-book-covers/
LOCATION:Zoom
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DTSTART;VALUE=DATE:20260227
DTEND;VALUE=DATE:20260228
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SUMMARY:Website Wizardry
DESCRIPTION:Tired of your author website collecting digital cobwebs instead of superfans? Step into Website Wizardry: Quick-Cast Spells for Author Visibility\, a power-packed session that shows you how to turn your dusty platform into a magnetic reader hub with clear homepages\, irresistible book pages\, and list-building magic tailored for authors.  Guided by award-winning author and Geek Girl Publishing owner Denise Mullinex\, you will learn practical\, easy-to-implement website essentials that help readers find you\, fall for you\, and actually click “buy.” \n\nAbout the Instructor\nDenise Alicea is a social media and technology professional with extensive experience in IT and several years as a certified trainer at Apple\, where she discovered a passion for empowering people through technology. Drawing on her background in Marketing\, Public Relations\, and Creative Writing\, as well as deep expertise with WordPress\, she now leverages this blend of creative and technical skills to support authors\, entrepreneurs\, and small businesses in building effective digital platforms. \nAn award-winning author and longstanding professional book blogger\, Denise is also the owner of Geek Girl Publishing and founder of The Pen and Muse Book Reviews\, roles that have given her a unique perspective on both sides of the publishing landscape.  She has shared her insights as a speaker at Book Expo America\, The BookFest\, and multiple chapters of Romance Writers of America\, where she helps writers better understand online visibility\, branding\, and audience engagement. \nPlatform: Zoom \nRegistration: Register here
URL:https://onlinewriterworkshops.com/event/website-wizardry/
LOCATION:Zoom
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