DRESS YOUR TECH FOR SUCCESS: ADVANCED MARKETING/TECH TIPS FOR AUTHORS

If you already know Kerry’s beginner class, or if you have some marketing and technology experience, this Advanced Tech class is for you. We’ll go deeper into website design and development, including adding services and features to make your author brand more professional. We’ll talk mailing lists, how to host your own giveaways, and go into more advanced ad creation, including discussions of which platforms work better in which situations (BookBub, Facebook, etc.). We’ll also discuss advanced tech such as link shortening/tracking, and social media schedulers (such as Hootsuite).

Course Format

This course will be delivered online, three lessons per week on Mondays, Wednesdays, and Fridays, for a total of four weeks (12 lessons). On Tuesdays, Thursdays, and the weekends, homework will be assigned, to practice the lessons learned on the previous class day. Homework is optional, but I encourage students to participate, and share your efforts with me, so I can give you feedback. The more you engage, the more I can help you!

Syllabus

Note: This outline is a general guide to the course. Depending on the interests of each class group, some topics may be condensed, expanded, or removed entirely. However, this is intended to be an advanced course specifically, so if a student feel they are not ready for the below topics, they may want to consider taking the beginner course first.

Topics covered in the advanced course include:

• Website Design – Advanced WordPress Features
• Mailing Lists
• Hosting Your Own Giveaways
• Email Blast Services
• Social Media Schedulers Tips & Tricks
• Advertising Basics

Kerry Blaisdell is the bestselling and award-winning author of The Dead Series, including DEBRIEFING THE DEAD – 2019 Royal Palm Literary Award for Best Published Fantasy, RONE Award for Best Long Paranormal, HOLT Medallion Literary Award for Best Paranormal & Best First Book, and Romance Writers of America RITA Award Finalist – and its sequel, WAKING THE DEAD, 2020 Royal Palm Literary Award for Best Published Fantasy and RONE Award 1st Runner Up for Best Long Paranormal, which InD’Tale Magazine recommends for “Fans of television shows like ‘Constantine’ or ‘Supernatural'”. She also writes award-winning Romantic Suspense (PUBLISH OR PERISH), a Publisher’s Weekly BookLife Prize Quarterfinalist and N.N. Light Book Award Winner) and Historical Mystery.

Kerry has a Bachelor of Arts from UC Berkeley in Comparative Literature (French/Medieval English), and a Master’s in Teaching English and Advanced Mathematics from the University of Portland. Before becoming a teacher, she worked for over 20 years in Corporate Communications and Marketing Technology, as a graphic designer, web developer, database programmer, and content writer, as well as developing and teaching technology courses for adults. Kerry lives in the gorgeous Pacific Northwest with her family, assorted cats and dogs, and more hot pepper plants than anyone could reasonably consume.

For more information, or to sign up for her mailing list or follow her on social media, visit her online at http://kerryblaisdell.com.