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Covers That Sell: The Psychology of Romance Book Covers
Judging a book by its cover is an old cliche, but there’s truth in it. Covers are often the first impression for your readers. In this webinar, a former psychology teacher will explain principles of marketing psychology, elaborate on the specific ins and outs of creating romance covers that attract reader attention, and advise how to use cues like color, font, and imagery to lead readers to set reader expectations and get that purchase.
About the Instructor
Margaret Bates graduated Magna Cum Laude from Duke University with a B.A. in psychology and a minor in lemur biology. Additionally, they were ABD while studying toward their Ph.D. in childhood development at The University of Alabama at Birmingham and hold a master’s degree in industrial/organizational psychology from the University of Baltimore. They have decades of experience in academic writing and editing. Also, they have worked with creative writing students as well as undergraduate and graduate students at the University of Baltimore’s writing center as an on-staff writing tutor.
Currently, they have returned to academia and are earning a master’s in professional writing from Towson University. Their research focus areas include both the ramifications of tropes in romance as well as how romance readers’ personal values drive their book-purchasing decisions. They also work with the Towson University Business Department as a writing tutor.
Platform: Zoom
Registration: Register here